There is a very famous saying in Silicon Valley, “if something is free, you are the product”. This means that all apps and services we use for free, like Facebook, Messenger, Instagram, WhatsApp etc are giving their services for free because they use our usage data to sell to advertisers.
The message received my most users around the world says something like this:
Key updates include more information about:
- WhatsApp’s service and how we process your data
- How businesses can use Facebook hosted services to store and manage their WhatsApp chats.
- How we partner with Facebook to offer integrations across the Facebook Company Products.
The answer might surprise you.
This means that if you have using WhatsApp before 2016 you might have had an option to limit your data sharing with Facebook but going forward you will have no alternative to this. In fact if you missed this dialog before and forgot to opt-out then there is a very good chance that WhatsApp has already been sharing your data with Facebook (you just didn’t know about it)
In particular there is nothing to worry about right now since everything will work as normal just like you have been using WhatsApp before.
- helping improve infrastructure and delivery systems;
- understanding how our Services or theirs are used;
- promoting safety, security and integrity e.g., securing systems and fighting spam, threats, abuse, or infringement activities;
- improving their services and your experiences using them, such as making suggestions for you (for example, of friends or group connections, or of interesting content), personalizing features and content, helping you complete purchases and transactions, and showing relevant offers and ads
- providing integrations which enable you to connect your WhatsApp experiences other Facebook apps. For example, allowing you to connect your Facebook Pay account to pay for things on WhatsApp or enabling you to chat with your friends on other Facebook apps, such as Portal, by connecting your WhatsApp account.
The good thing is that it doesn’t the user in any major way so they can keep using WhatsApp however they wish to.
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